Bata Brands

Responsible Branding


Positioning + Strategy + Consulting + Campaigns + Planning + Analytics + Research + Messaging


Concepts + Content + Identity + Photography + Video + Animation + User Interface + Development


Web + Print + Social + TV/Video + Direct + Apps + Live + Events + Internal + Training + Reports

120 years ago, Tomáš Baťa set out to provide shoes for the world. But for him, this wasn’t enough. He wanted to go further. To see what could be achieved with a greater aim: to improve the living standards of both workers and customers at the same time. Today, our employees and customers as well as those in the communities we operate in tell the stories of how this Bata Life Effect is still it at the heart of Bata.