An integrated approach, spanning analysis and strategy, to creation, execution, and impact measurement
The normal approach goes: 1. Agree a strategy, 2. Create the ideas, 3. Cost it all up. We at Charlescannon believe it is important that all three parts are equally considered. Our approach is to add strategic, creative and economic thinking to every part of the process. Whether it is a big consulting project, or a one off job, building an incredible strategy means little if you’ve no creative ideas; and equally, there is no point getting carried away creatively with ideas if there is no budget to support them. We apply this attitude to every job: big or small, straightforward or complex, sexy or strict, profitable or charitable, award winning or obtuse.